Case Study
Brand Refresh for an AI-Driven Creative Operations Platform for Enterprises.
Brand Refresh for an AI-Driven Creative Operations Platform for Enterprises.
Rocketium is an AI-driven creative management platform that automates personalized ads creation, streamlines workflows, and ensures brand compliance. It helps businesses reduce costs, scale marketing efforts, and make data-driven decisions efficiently.
Case Study
Brand Refresh for an AI-Driven Creative Operations Platform for Enterprises.
Rocketium is an AI-driven creative management platform that automates personalized ads creation, streamlines workflows, and ensures brand compliance. It helps businesses reduce costs, scale marketing efforts, and make data-driven decisions efficiently.
Problem Statement
Problem Statement
Problem Statement
As Rocketium expanded into B2B, it needed a cohesive brand identity to clearly communicate its value. The previous design was inconsistent and didn’t reflect the company’s true personality of the brand. The challenge was to create a modern, unified design system that showcased Rocketium’s leadership in the CreativeOps space, while appealing to a global audience.
As Rocketium expanded into B2B, it needed a cohesive brand identity to clearly communicate its value. The previous design was inconsistent and didn’t reflect the company’s true personality of the brand. The challenge was to create a modern, unified design system that showcased Rocketium’s leadership in the CreativeOps space, while appealing to a global audience.
Goals
Goals
Develop a strong, cohesive brand identity that reflects Rocketium’s leadership in the CreativeOps space.
Ensure consistent visual messaging across all marketing materials, digital platforms, and product interfaces.
Communicate the power of Rocketium’s AI-driven capabilities through design to appeal to diverse industries and use cases.
Goals
Develop a strong, cohesive brand identity that reflects Rocketium’s leadership in the CreativeOps space.
Ensure consistent visual messaging across all marketing materials, digital platforms, and product interfaces.
Communicate the power of Rocketium’s AI-driven capabilities through design to appeal to diverse industries and use cases.
Design Approach
Design Approach
Brand Refresh: I led a brand refresh in close collaboration with Rocketium’s founders, directors, product, and marketing teams. The process involved conducting interviews with key stakeholders to define a vision for the brand, balancing innovation with simplicity. Through multiple workshops and strategic discussions, we crafted a minimalistic design system that captured Rocketium's vision of AI-driven solutions, distinguishing the brand from competitors and making it stand out.
Visual Consistency: I established guidelines for the use of colors, typography, iconography, and visual elements, ensuring consistency across the website, product UI, and marketing collateral. Everything was designed with a unified vision in mind—a brand that feels friendly, bold, and vibrant, catering to the B2B space. The process started with moodboarding, followed by logo creation, color selection, typography, photography, and iconography choices, all the way to designing website collateral and animations. At the end, we presented the completed design to the entire organization, which felt like a dream come true for me.
Impact
Impact
Strengthened Brand Recognition: The new brand identity helped Rocketium position itself as a modern, B2B-ready company in the CreativeOps space. The cohesive design system and guidelines provided clarity across all communication platforms and touchpoints.
Improved Cross-Functional Collaboration: The close partnership between product, marketing, and design resulted in smoother workflows and a unified approach to brand messaging.
Faster Go-to-Market Cycles: By establishing clear design standards, we accelerated the pace of product launches and marketing campaigns without compromising quality or consistency.
Increased Engagement and Customer Perception: Post-refresh, Rocketium saw a 20% increase in demo call registrations via the website. We received positive feedback from clients, who appreciated the brand's creative ways of presenting custom decks tailored to their needs. We also onboarded Amazon Fuse as a client from one of the events. While design wasn't the sole factor, it played a crucial role in attracting the right people to our booth, contributing to the team's collaborative efforts.
Impact
Strengthened Brand Recognition: The new brand identity helped Rocketium position itself as a modern, B2B-ready company in the CreativeOps space. The cohesive design system and guidelines provided clarity across all communication platforms and touchpoints.
Improved Cross-Functional Collaboration: The close partnership between product, marketing, and design resulted in smoother workflows and a unified approach to brand messaging.
Faster Go-to-Market Cycles: By establishing clear design standards, we accelerated the pace of product launches and marketing campaigns without compromising quality or consistency.
Increased Engagement and Customer Perception: Post-refresh, Rocketium saw a 20% increase in demo call registrations via the website. We received positive feedback from clients, who appreciated the brand's creative ways of presenting custom decks tailored to their needs. We also onboarded Amazon Fuse as a client from one of the events. While design wasn't the sole factor, it played a crucial role in attracting the right people to our booth, contributing to the team's collaborative efforts.
Conclusion
Conclusion
At Rocketium, I had the privilege of leading a full end-to-end brand transformation that became the company's identity. It was a dream come true to build a brand that truly stood out.
Throughout the process, I made mistakes, learned invaluable lessons, and grew tremendously, but I loved every bit of it. Collaborating with the founders and leadership, and presenting the final outcome to the entire company, was an incredible experience. We built a consistent and powerful brand identity that elevated Rocketium's position in the CreativeOps industry.
Conclusion
At Rocketium, I had the privilege of leading a full end-to-end brand transformation that became the company's identity. It was a dream come true to build a brand that truly stood out.
Throughout the process, I made mistakes, learned invaluable lessons, and grew tremendously, but I loved every bit of it. Collaborating with the founders and leadership, and presenting the final outcome to the entire company, was an incredible experience. We built a consistent and powerful brand identity that elevated Rocketium's position in the CreativeOps industry.
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Thanks for checking out my work!